What is the purpose for this?

Per Archbishop Jakels in January 2023:

"...Parishes understand their current needs and will be asked to submit 1-3 priority efforts as part of the annual parish reporting process.  Clearly communicated goals help local leaders and parishioners engaged in the priority efforts, and also provide archdiocesan staff with important information so that they can target resources to assist parishes.

The purpose was to identify markers of parish vitality, raise awareness to them, and in their regard, to challenge parishioners to up their game to make their parish viable.